Phase 01
Material Gathering
Sourcing hemp required deep dives into fabric mills and understanding the difference between woven weights. The intention was to find a fabric that could replace traditional heavyweight cotton while remaining breathable.
Process Notes
An ongoing journal documenting the making of Kief. Photoshoots, brand identity, social content, and behind the scenes.
Phase 02
Identity Formulation
The brand system relies on subtle colors—deep greens and earth browns—set against complete darkness, allowing the texture to speak instead of the color.